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Funnel | Description | Leads |
|---|---|---|
Idea | This stage is for organizations for who OpenSTEF could be of interest, but there are themselve not yet aware with the power grid model. |
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Awareness | This is the first stage and is called the “awareness” stage because it’s where people first become aware of the OpenSTEF. |
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Interest | Once a prospect has learned about OpenSTEF, they will evaluate it based on the level of interest and what it could bring. |
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Decision | Now that the prospect knows about OpenSTEF and the solutions it provides for the prospect’s pain points and they decided to going to use it or contribute to it. | |
Action | The most important stage of the funnel — they are using or contributing to OpenSTEF |
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No interest | They have no interest in OpenSTEF at this moment. |
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